What is Power of 5 in Lazada? 

Power of 5 are the 5 seller tools in Lazada. They are Seller Picks, Lorikeet, Chat, Promotional Tools and Store Builder.  Lazada sellers use these key tools to increase their sales easily. Let's check out how to skyrocket your sales in Lazada by using the Power Of 5!

Why Power of 5 Seller Tools so Important?

 Seller Tool #1 : Chat 

Why You Need To Do

 - Chat can help you to increase your conversion rate, do maintain response time of less than 30 minutes.  

 - Find out what the customers need then upsell them more.

 - Keep your chat response rate above 85% to be eligible for Seller Picks.

What To Do

 - Install Lazada Seller Center mobile application 

 - Set up Auto Reply in chat setting 

 - Make sure you are the last one to reply in the chat 

 - Share a collectable voucher to buyers

 - Invite a buyer to follow your store

How To Do

Step 1: Click on your Shop Name 

Step 2: Click 'Chat Setting' 

Step 3: Customize your Quick Reply and Auto Reply chat 

Step 4: Click 'Submit'. 

 Seller Tool #2 : Store Builder 

Why You Need To Do

 - Store decoration structure and store visuals will drive click through rate.

 - Shout out any promotions and vouchers through banner and clear call-to-action buttons.

What You Need To Do

 - Upload clear images and enhance product description using Lorikeet.

 - Focus on 4 elements : Build a header, create a logo, use any product module, and banner 

How To Use Store Builder 

Step 1 : Click 'Store' > 'Store Decoration' 

Step 2 : Click 'Edit'

Step 3 : Choose the template that you want and upload images

You may use some free tools online to design your own product images and banners. Here are a list of some useful resources:

 - Canva 

 - Freepik 

 - Unsplash

 - Pexels

Don't worry if you are not familiar in photo-editing. Here are some examples of Store Header we made for you. Just right click to save it. 

(PC banner size)

(Mobile banner size)

 Seller Tool #3 : Lorikeet 

Why You Need To Do

 - Provide beautiful product description 

 - Differentiate yourself from competitors 

 - Effective way to communicate product's benefit

What To Do

 - Make sure the Content Score is increased to 100/100.

 - Focus on traffic-driven or hot selling products. 

How To Do

Step 1 : Click 'Product' > 'Manage Product'.

Step 2 : Select any product that you want to edit.

Step 3 : Click 'Action' > 'Edit Details'.

Step 4 : Fill up any necessary details and add extra images as well as description.

Step 5 : Click 'Submit'. 

Know More About Lorikeet

 Seller Tool #4:  Seller Picks 

Why You Need To Do

 - Boost their potential best selling products on the search page.

 - Improve visibility and increase sales.

How to be Qualified for Seller Picks feature

 - Seller rating more than 70% 

 - More than 3 SKUs live 

 - Instant messaging response rate is more than 85% 

 - Have store decorated 

How To Do

Step 1 : Click 'Promotion' > 'Seller Picks' 

Step 2 : Click ' Add Products' 

Step 3 : Select products with the highest potential to sell well.

Step 4 : Click 'Add' > 'OK' 

 Seller Tool #5 : Promotional Tools 

There are 3 promotional tools to be focused on, they are Free Shipping, Flexi Combo and Seller Vouchers. 

Why You Need To Do

 - Customized pricing module 

 - Extra visibility and traffic 

 - Increased value-added basket size purchase 

1. Free Shipping Tool 

How To Do

Step 1 : Click 'Promotion' > 'Free Shipping' 

Step 2 : Click 'Create New Promotion'

Step 3 : Fill up the required fields  

Step 4 : Click 'Submit' 

2. Flexi Combo Tool 

How To Do

Step 1 : Click "Promotion' > "Flexi Combo' 

Step 2 : Click 'Create New Promotion'

Step 3 : Fill up the required fields 

Step 4 : Click 'Confirm' 

3. Seller Voucher Tool 

How To Do

Step 1 : Click 'Promotion' > ' Seller Voucher' 

Step 2 : Click 'Add New Voucher' 

Step 3 : Fill up the required fields

Step 4 : Click 'Submit'

Login to your Lazada Seller Center and implement the Power of 5 to skyrocket your sales. Happy selling!